Home staging (also known as house staging, house fluffing or Real Estate Staging) is an art of preparing your home to perfection before it’s put on the real estate market. When done properly, it allows the seller to unlock and present the full potential of a house they wish to sell. Home staging is about creating the right emotions and atmosphere in which the buyer feels ‘at home’ the moment they walk into the property. From the seller’s point of view, home staging increases the chances of the property selling quickly for a price, sometimes considerably exceeding the asking price.

Since not all people were created equal, not all buyers are able recognize the potential beauty of a vacant house that has been stripped of all the furniture, carpets, pictures and other details, with empty bulb sockets underlying the fact that the house has been deserted.

Also, not every seller is gifted with the ability to re-design the house’s current set-up to fit the taste of the majority of buyers. The whole idea behind home staging is to create an illusion of a perfect home where any buyer coming to view it will stop and think “this is exactly where I want to live”. Therefore everything has to be right: the furniture has to be carefully selected and arranged, the colors, paintings, art objects and other accessories must match the decor. Therefore professional stagers are here to help you with everything concerning setting up your house for sale: from simple consultation to ‘all inclusive’ full home staging.

Advantages of home staging

Without home staging, the buyer perceives the house the way it is, not the way it could be, which is also reflected in their offer. Using the services of home staging professionals will often increase the final selling price by 6-30% and the property will sell in a much shorter time than those that have not been prepared by a home staging company.

In a buyers market, buyers become very choosy because the available listings exceed demand. Specifically, empty houses and condos take much longer to sell than usual! You are often advised that the only way to speed up the process is by lowering the asking price. That’s not entirely true: you can make your home so appealing that potential buyers will not dare to risk losing it.

In a sellers market the process is pretty fast. Your empty property can be transformed overnight to look like the most desirable family home that any buyer could wish for. There are two main advantages of home staging in a sellers market.

  1. the potential increase in how much you could achieve for the property
  2. a much reduced timeframe in selling

No matter what your budget is, home staging is always worth it. Within reason, however much you invest in high quality home staging will come back to you, several times over.