After 20 years of home staging in over 5,000 properties, I have been asked certain questions time and again. So, in order to make it easier for you, I have compiled the answers to many of the questions that you may have about staging your home or property.
We follow a proven system for arranging furnishings to create a positive impact on buyers the minute they walk through the door.
Our prices start from $250 plus tax for a consultation. Depending on the size of your home and the amount of work to be done, the actual staging services will start at $2,500 plus tax. If you give us a call at 416.274.3535 and tell us a little about your property, we can be more specific. We will always try to keep your costs down and will not have you do anything unnecessary.
Studies have shown that when sellers stage their properties, their return is an average of 6 – 30% more than they would have gotten if they hadn’t staged. So, for example, let’s say you list your house for $400,000 and you spend $2,500 to stage it with us. When it comes time to sell, on average, you will get $24,000-120,000 more than you would have gotten if it was not staged. If your property is worth $1,200,000 (the average price for a home in Toronto these days) you are looking at $72,000-$360,000 more.
Consider the alternative. When buyers chip away at your price, they are usually talking by the thousands. Investing in staging will secure the equity in your home and does not give buyers the opportunity to try and reduce your asking price at all. If your agent is planning on setting up your property for an offer date resulting in a bidding war, this likely means you will get an offer, but why not get the best offer?
For example, we had a client in Thornhill who tried the “bidding war” route in the fall, but didn’t get the price they were hoping for. Once we staged it in the beginning of February, they got a bully offer the same day they listed, for $400,000 more than their asking price, which was actually $250,000 more than they believed their home was worth. With a $5,000 investment in staging, they received a 4,000% return. Not too shabby for a week’s work, wouldn’t you say?
Staging helps buyers see past your belongings and leaves room for them to imagine their own belongings there.
When you decide to sell your home, you need to stop thinking of it as a home and rather a house. By being able to detach, you will understand your home is a product that needs to be packaged and marketed. It is our job to help you reach that goal quickly and readily.
Properties are considered “hot” within 2 weeks of listing. Buyers shopping for their new home race to see new listings that are within their price range and desired area.
What you should ask yourself is, how much is it costing you not to prepare your property for sale? If your house sits on the market longer than necessary, it is actually costing you money – equity is dwindling. It costs money for marketing, advertising, continued mortgage payments, taxes, etc.
However, if your home is already on the market, staging will decrease any additional time it could end up sitting there. Houses that don’t sell quickly are usually reduced in price. Staging your house with us costs much less than a price reduction. We save you thousands of dollars that could be chipped off the asking price with the time it sits on the market.
We start with a consultation in your home to assess the condition of your home and make the appropriate recommendations while considering your situation. We usually recommend pulling the property off the market to give it a few days rest and then come back as a fresh new listing once the changes have been made. This way you will get a whole new crowd of buyers at your door.
A seller in Leaside tried to sell his house 7 times with 7 different agents without any luck, until he hired us. We had him make a few minor paint corrections, change a few light fixtures, and remove all the furniture from his main floor. After our staging, his house sold in 1 week for almost $1,000,000 more than he was asking the year before. Needless to say, he was thrilled.
While decorating is about making you feel great in your home, staging is the art of making a buyer feel at home in your house.
Staging will make your house appeal to most potential buyers. Once they are in your door, you want them concentrating on your property – which is for sale, not your decor.