by Keith Rockmael
SAN FRANCISCO, March 19, 2006

When it comes to staging a home, the beauty lies not only in the art but in the numbers. For those who haven’t seen a home-staging TV show or sold a house recently, staging can transform a home from ugly duckling to swan.

Many people are under the misconception that staging is a pricey option for rich homeowners. Not true: Staging is about the creativity, not the money. What some people don’t realize when they sell their house “as is” or don’t stage is that it can actually cost them money.

Because the air seems to be seeping out of the real estate bubble, staging should be on the minds of more home sellers. In the real estate game, time is as important as money.

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– Men (41%) more likely to put a premium on decor than women (30%)

TORONTO, February 16, 2006 – The old adage that you only get one chance to make a first impression rings true for sellers showing their homes in today’s competitive market. With the spring market quickly approaching, many homeowners are wondering what they can do to help get their homes ready to sell. A poll of potential buyers released today by Royal LePage Real Estate Services, found that sellers ought to do more than just look after required renovations before showing their home. In fact, décor improvements help make a strong impact on buyers and can ultimately affect a home’s market value.

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CONTRARY TO BELIEFS, COSTS ARE LOW AND NEED IS HIGH

Poll also finds 75% of Canadians classify their home décor as current and 45% call themselves pack rats

TORONTO, March 10, 2005 – With the busy spring housing market right around the corner, Canadians are contemplating home improvements to help entice potential buyers. According to a poll released today by Royal LePage Real Estate Services, the attitudes of Canadians towards appropriate house sale preparation costs and the currency of their home’s décor differs from industry experts.

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from Scripps Howard News Service

As the real-estate industry has become increasingly sophisticated, the business of spiffing up homes for sale has become its own occupation.

According to published reports, people in several areas of the country have gone into the business of “staging” homes, arranging them artfully for maximal visual and emotional appeal to buyers. Staging as a business is new enough that such operations often do not know of one another, reports the Minneapolis Star-Tribune.

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By Vivian Marino
Published: August 22, 2004

DR. DIRK SOSTMAN and his wife, Maria Preka, had expected their two-bedroom Upper East Side co-op to be snapped up quickly after listing it last spring. And why not? They had heard myriad stories of bidding wars and sky-high prices throughout the region.

To garner top dollar, ”we did everything that everyone told us to do,” said Dr. Sostman, a radiologist. ”We got the windows washed, we got rid of clutter.” But the apartment, with an initial asking price of just under $2 million, languished. ”I showed it 55 times in two weeks and I didn’t have any offers,” said the couple’s broker, Jackie Vincent of the Corcoran Group.

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By Joy Valentine

When Cinderella went to the ball, she probably would not have won the prince if she had gone dressed as a maid. Cinderella would have lost out, and so would the prince.

There is a fine line between enhancement and camouflage, and staging houses for sale — like dressing up people — lies somewhere in between. In good staging, the best features of the house are maximized, and the worst are minimized. Staging a house is presenting the dream, showing it the way it could be. That’s what dreams are made of, and the relatively recent phenomenon of staging homes for sale has proven that actualizing that dream has merit, both for buyers and sellers. The following statistics indicate how much.

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1300 islington master bedroom2a

Wood furniture is loved for its beautiful colors and patterns, offering at least a bit of connection with Mother Nature. Additionally, quality wooden furniture can last for generations with an almost unchanged appearance. The price for this beauty is regular maintenance needs.

General Care

There are few rules, which can be applied to all kinds of wood furniture. The most important one is simple – wood hates humidity. Therefore, don’t use wet cloths to clean wood surfaces; instead use a soft cloth or vacuum cleaner with small brush. Immediately clean and dry all spills. Try to avoid placing the furniture in a room where the humidity is too high, too low, or the temperature changes too often; similarly, placing your prized antique table next to a heater is not the best idea.

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