by Keith Rockmael
SAN FRANCISCO, March 19, 2006
When it comes to staging a home, the beauty lies not only in the art but in the numbers. For those who haven’t seen a home-staging TV show or sold a house recently, staging can transform a home from ugly duckling to swan.
Many people are under the misconception that staging is a pricey option for rich homeowners. Not true: Staging is about the creativity, not the money. What some people don’t realize when they sell their house “as is” or don’t stage is that it can actually cost them money.
Because the air seems to be seeping out of the real estate bubble, staging should be on the minds of more home sellers. In the real estate game, time is as important as money.